Tackling SEO: A Beginners Guide

Ever wonder why some websites pop up first on Google while others feel totally invisible? That’s SEO magic. Search Engine Optimization helps search engines understand your content and show it to the right people. It’s the difference between getting buried on page 10 and showing up right where your dream clients are looking.

SEO might sound technical (and honestly, kind of intimidating), but it’s really about being thoughtful and intentional with your content. When you make your site easy to read, easy to navigate, and full of helpful info, both search engines and real humans will love it.

Here's a simple checklist to get started:

1. Pick keywords people are actually searching. (Check out Answer The Public)

2. Use those keywords in your headings and a few times in your text.

3. Write short, clear page titles and descriptions.

4. Rename your images with real words (not IMG_456).

5. Add alt text to your images.

6. Keep your URLs clean and simple.

7. Make sure your site loads fast. (Check out Page Speed Insights by Google)

8. Write helpful, easy-to-read content.

9. Make it look great on mobile.

10. Share your site and ask trusted collaborators or peers to link to it from their websites, blogs, or resources.

You don’t have to be an expert to start—just take it one step at a time. Small changes can lead to big growth over time.

And remember—SEO is a slow build, not a sprint. Reaching the top of Google takes patience, consistency, and a little bit of faith in the process. Don’t get discouraged if results don’t show up overnight. Keep creating quality content, refining your site, and showing up. Over time, your visibility will grow!

Need help optimizing your website or want a second set of eyes on your content? Let’s chat! I’d love to help you build a site that looks amazing and gets found.