Studio Notes
Thoughts, inspiration, and tips from the Ink & Mouse Studio
featured posts
Marketing: Challenges for Service-Based Entrepreneurs
Being a service-based entrepreneur comes with a whole bunch of unique challenges, particularly when it comes to promoting our business on social media
A Visual Brand Audit
A visual brand audit is a full evaluation of a company's visual branding elements, including its logo, typography, colors, imagery, and overall design aesthetic.
Personality, Purpose, Passion
As a business owner, your brand identity is the visual and emotional representation of your business. It encompasses various elements that reflect the personality, purpose, and passions of your business, and communicates it to your target audience.
Websites & Imagery, what’s the hype?
Professional imagery is a crucial aspect of website design that should not be overlooked. In today's visually-driven world, images play a critical role in capturing and maintaining a visitor's attention.
Website Launch Checklist
You’re ready to launch your website into the world! First of all, congratulations, that is a huge accomplishment whether you DIY your website or worked with a professional, designing and developing a website is no small task.
Considering Fonts
There is a lot to consider when choosing fonts for your brand identity. This guide will help clarify some of the details to consider when choosing fonts.
Adding a Custom Email Signature
Want to know how to add a custom signature to your emails? In this tutorial, I show you how to update your email signature.
I might push back.
When we work together, there might be a moment where I push back on your ideas. I have good reasons, trust me.
Working with a Graphic Designer
Three basic preparation tips to work with a graphic designer.