Carrie Postma, graphic designer, working on couch
design books, colored pencils, blog, mouse

The Blog

Studio Notes

Welcome to Studio Notes, my cozy little corner of the internet where we can grab a cup of tea (or coffee!) and chat all things graphic design, branding, and business. Here, you'll find friendly tips, inspiration, and encouragement—like talking to a good friend who's cheering you on in your entrepreneurial journey. Pull up a chair, settle in, and let's dive into building a beautiful brand together.

Brand Identity Carrie Postma Brand Identity Carrie Postma

Personality, Purpose, Passion

As a business owner, your brand identity is the visual and emotional representation of your business. It encompasses various elements that reflect the personality, purpose, and passions of your business, and communicates it to your target audience.

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